My bible is one of those translations that says Barabbas was a revolutionary. Hmm, maybe I should start asking people who want to talk about Jesus what his last name is.
It isn't any secret that our society is broken and we need to do something, but we don't know how to do it. Lately, I've been noticing I know more about homemaking than anyone I might make a home with does. I look in askance at the average American female; loud, unrefined, and often degreed in questionable things, like sociology.
So, what does that have to do with evangelization? Simple- you can feel you are achieving something by running around with your message, even though you are too broken to actually build anything. Can't make a home? No problem. You can pretend it is vitally important you open your mouth and chatter at people.
I invented a word yesterday- labelgazing. It is when you've got some idea that is important to you and you and your friends spend a ridiculous amount of time essentially talking about it as a brand or something. It's meant to be evocative of navelgazing, and it is probably less helpful.
If you find yourself in a conversation where labelgazing might apply, you and your group is very likely engaged in unhealthy and meaningless evangelization. Labelgazing indicates an unhealthy attachment to a word, because the labelgazer doesn't have the thing the word represents.
If you have the thing the word represents, then you can just show people the thing and say the word. You don't have to stagger about blind, in the dark, trying to describe the light, or worry that someone else's description of the light shall lead someone astray.