I first became aware something was wrong a while back when I decided I wanted to learn to read Japanese. I ended up reading someone's tumblr- he called himself JA-dark. I assume he is a he, and so does the language, if we aren't trying to screw with it. But every so often he'd link to something that suggested that someone was trying to screw with the language. Humans tend to try and convey some sense of reality with language, so differences are expressed about men and women. So it was somewhat worrying.
An example- say you have an A.I. that has been engineered to be totally blind to gender differences? What do you have? Well it could be life threatening in certain cases, but even in benign cases, you basically just have a poor product. Google makes money by selling ads. There are huge differences between men and women when it comes to shopping.
Anyway. I eventually had to stop reading JA-dark because Trump ran for president and this guy went bat-shit crazy. Judging from recent events, probably everybody went nuts. It was confusing at the time, since Trump wasn't really conservative- but they just refused to listen to what he was saying and turned him into an orange flamed avatar of their hate.
Every time you see Trump track right, it ain't because he started out that way, but because he keeps getting burned by you bastards. Probably could have had your single payer health care if you weren't such dicks. Damn sure could have gotten out of these stupid wars by now if you could cooperate with the alt-right rather than trying to no platform them.
But yeah, I remember hearing just recently that some big conventional business figured out buying ads on the internet did nothing for them. I can't remember the name, but it was in the news. I bet other companies hear about it.
Sure, it still looks like a gigantic leviathan business that'll never go anywhere, but it'll go.